If you were a kid at that time, as I was, the show is a virtual time machine. The writers weave all manner of cultural icons of the late 50s-early 60s, including TV shows, ads, and fashion. And the detailing isn't simply a matter of the set design, which is fabulous. Besides being totally unique in TV, this story world is extremely detailed. Instead of the usual arena of cops, lawyers, or doctors, Mad Men takes us into a Manhattan advertising agency in 1960. One of the strengths of Mad Men is its story world. It is where the story takes place and it usually exists within some specific arena that not only delineates a recognizable unit but also has a set of rules, activities and values that defines the characters. Story world, or arena, is one of the key structural elements in any TV drama (see the TV Drama Class for how to create this element, as well as the other essential structural elements of a successful show). It is worth close study, not just for learning how to create a well-structured show but also how to write one that is truly original and potentially groundbreaking.
Mad Men is one of the best-written and most ambitious TV shows in some time.
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